This new inspirational store exhibit is curated around
“The Art of Faceting Dreams” highlighting the world of MUGLER fragrances.
Born under a pale blue sky and adorned with a bright silver star, this new MUGLER environment revolves around the three suspended silver drops of its new perfume Fountain, one of the raisons d’être of the House.
A BOUTIQUE AS A BOUDOIR
At the heart of MUGLER’s inspiration, this new display concept pays tribute to fashion and arts. Each piece of furniture contains a black lining, along with multiple hands reaching out from a wall, holding and offering the precious fragrances:
“It blends MUGLER’s couture codes and oneiric surrealism”, adds
Christophe de Lataillade.
With its soft curves and round modules in its architecture, this MUGLER boudoir is designed to trigger personal emotionsChristophe de Lataillade, International Creative Director of MUGLER Fragrances
OLFACTORY TECHNOLOGIES WITHIN REACH
Designed to inspire, demonstrate and identify with guests, the boutique’s open concept will allow a more casual and personal interaction between the MUGLER Staff Specialist and the customer. Interactive technology, such as a Fragrance Finder system and Radio Frequency Identification system will provide engaging ways for guests to determine their perfect fragrance match.
A display of 12 notes, referred to as “the organ,” will give customers a unique olfactive journey to find the scent that suits them best. Glofiried at the very center of this experience, the MUGLER Fountain sums up this one-on-one client service philosophy, which MUGLER has had ahead of its time, since 1992.
New designs. New codes.
A new boutique, for a new MUGLER.