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INTRODUCING THE NEW ALIEN GODDESS

MUGLER has chosen to exclusively reveal the world and heroine of its new fragrance to the members of the Circle. Meet the earthly incarnation of the Alien Goddess: Willow Smith, singer, inspiring artist, charismatic fashion icon and aspirational young woman.
A*Men Eau De Toilette

A NEW ALIEN HAS STEPPED ON EARTH


MUGLER is extremely pleased to welcome Willow Smith as the face of its new fragrance: Alien Goddess Eau de Parfum. Get an exclusive sneek peak and discover the new solar Goddess, modern muse and true incarnation of neo-femininity, spreading her divine solar energy on earth and creating the extraordinary.



A*Men Eau De Toilette

A TRUE GODDESS


The Alien Goddess is connected to her divine femininity and the energy around her, she knows her power and the power of the extraordinary. In her natural habitat of the desert, she reveals a magnificent nature thanks to a precious golden living flower. A flower that is one of a kind and the secret to the Goddess’ magnificence. A flower that can transform a desert into a field blooming with golden life.



A SYMBOL OF BENEVOLENCE

Just as the Alien Goddess, Willow Smith is a young woman we love and chose as our heroin because she strongly believes in the power of sharing with a community. Willow and the Alien Goddess are both gifted and willing to share their gift, to surround their beings with people that could elevate and challenge who they are even more. As concrete actions, Willow leverages her influence for the benefit of causes as diverse as her achievements, such as access to education for young girls and the social integration of disadvantaged populations through the arts.


WILLOW ABOUT THE ALIEN GODDESS

« I am extremely proud to be the new face of Alien. To me, this fragrance is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, Alien Goddess gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us. It’s a powerful message of kindness, hope and joy. »


WATCH THE FIRST AND EXCLUSIVE TRAILER OF THE ALIEN GODDESS CAMPAIGN.







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