Angel perfume’s 30th: special spokespersons
The celebrations for the 30th anniversary of Mugler’s iconic, groundbreaking Angel will make their
debut in October. The perfect occasion to emphasize the “One Mugler” energy and make fashion and
beauty finally collide. A time to create a vibrant, inclusive culture and community around a
historical date, while injecting fashion’s edginess to fragrances.
Renowned for boundless creativity, Mugler supports strong, magnetic, modern and sensual characters,
universal figureheads whose bold visions are shared with the signature fragrances of the house,
inspiring everyone to become exactly who they want to be.
For Mugler, fragrance is the art of metamorphosis and Angel represents it perfectly. The Eau de
Parfum reveals one’s personality, gives confidence and playfulness, encourages to embrace pleasure,
and one’s very own individuality.
As 2022 marks Angel’s 30th, Mugler wants to take this opportunity to celebrate the House as a whole.
As Manfred Thierry Mugler once said: “I want to make people dream, put magic in their lives, give
them a stage, provoke emotions”. There will be several acts, starting with an exhilarating film
gathering friends of the House, models, artists and KOLs all celebrating and embodying the many
facets of Angel. So, the brand reunited friends of the house to shoot something very special… that
members of the Circle will be the first to discover.
A contemporary and hypnotic campaign
Under the direction of creatives Torso and Casey Cadwallader, Creative Director of Mugler Fashion,
the Angel Celebration campaign exudes the fragrance’s sensuality. The perfume’s 30th birthday is the
perfect time to bring the brand a collective sense of joy and frenetic energy through different
personalities. Symbolizing self-expression, empowerment and the endless possibilities of
metamorphosis and pleasure, it very much incarnates the motto of this anniversary: We are all Angel.
Each and every one of Casey’s gang resonates with the Mugler values. Collaborations with the House
are durable, long-term and Casey Cadwallader, often refers to each muse as family. All are also
strong, bold, daring, confident, empowering individuals. Each is a voice for their community and all
seven are inspirations who crave transformation.
Bringing together friends of the House on this occasion, the campaign, embodied by Irina Shayk -
Close friend of Manfred Thierry Mugler and Casey Cadwallader - along with six other contemporary
figures.
Irina Shayk
Close friend of
Manfred Thierry Mugler
and Casey Cadwallader
Yilan Hua
Chinese actress and model
Kai-Isaiah Jamal
Poet, activist and model
revolutionizing the notion of
gender
Jazelle, aka Uglyworldwide
A Gen Z idol
Nina de Lianin
Artist and muse to Manfred
Thierry Mugler
Raya Martigny
Model and artist
Ariish Wo
Kharthoum supermodel
A cast as exclusive as inclusive, to celebrate one of the most iconic fragrances.
For 30 years, the Circle has brought together a community of kind, diverse and passionate women, in
line
with Mugler’s overarching vision.
