The secrets of A*Men, the fragrance of superheroes

A*men, the second opus by Mugler launched in 1996, revolutionized the world of men’s fragrances by combining sweet indulgence with masculine fantasy.
12 Feb 2020

Inspired by the superhero universe found in comic books, A*Men embodies a powerful masculinity defined by an extraordinary physical strength. The Mag returns to the creation secrets of the iconic Eau de Toilette.




THE ORIGINS OF A*MEN

Created in 1996, A*Men was the first fragrance for men created by Monsieur Mugler. Having been brought up reading American comic books, Monsieur Mugler draws his inspiration from superheroes such as Flash Gordon, Spider Man and even the Silver Surfer. Four years after the release and resounding success of the Angel Eau de Parfum, the A*Men Eau de Toilette has been conceived from the creator’s endless imagination as Angel’s masculine double, proposing an unconventional fragrance for its time.

THE ORIGINS OF A*MEN

Created in 1996, A*Men was the first fragrance for men created by Monsieur Mugler. Having been brought up reading American comic books, Monsieur Mugler draws his inspiration from superheroes such as Flash Gordon, Spider Man and even the Silver Surfer. Four years after the release and resounding success of the Angel Eau de Parfum, the A*Men Eau de Toilette has been conceived from the creator’s endless imagination as Angel’s masculine double, proposing an unconventional fragrance for its time.




"As a child, it was really difficult for me to live in the world I was forced to and I dreamed of creating another one worthy of me, a world of my own..."

- MONSIEUR MUGLER



A MASCULINE ORIENTAL GOURMAND

At a time when men’s fragrances gave pride of place to freshness, associated with the image of seductive masculinity, the A*Men Eau de Toilette offered a different fragrance trail. Thanks to an Oriental Woody Toasted accord, Mugler creates the first Oriental Gourmand in men’s fragrances around two dimensions: fiery and toasted. After the first metallic notes, the perfect coffee mocha, styrax and tonka bean reveal a powerful accord. This surprising composition introduces an olfactory base reminiscent of the aromas of coffee and chocolate, as the signature of modern masculinity. A fragrance of character which is immediately embraced by insiders.




A METAL AND GLASS BOTTLE

Monsieur Mugler has designed the A*Men Eau de Toilette bottle by tweaking another code of masculinity: a whiskey flask. A superhero bottle for a superhero fragrance: he has created a Zamak metal flask (an alloy of zin, aluminum, magnesium and copper) encapsulating a glass star that displays the bold blue liquid within. Like a superhero’s armor designed around the perfume bottle. Now a unique edition sought-after by aesthetic collectors, the metal has been replaced by matte black rubber in contemporary bottles.

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